Pelican Analytics is a marketing and business analytics firm. We design the metrics, data, and dashboards that connect activity to the outcomes leadership acts on, and we embed with your team to keep them trusted.
One trusted view of performance: one set of definitions, one source of truth, from first campaign touch to business outcome.
Funnels, KPIs, and driver metrics, defined clearly and signed off across marketing, finance, and sales from the start.
Pipelines from internal systems, cloud warehouses, and third-party APIs, built and maintained end to end.
Weekly operating views that leadership reviews and teams use every day, plus the training that keeps people using them.
Agents that do research, report on campaigns, and answer questions from your data.
We work as part of your team: we own the metrics, data pipelines, and dashboard portfolio, and we're in your weekly reviews. Some of our partnerships have run for more than a decade.
For teams without one trusted view yet: we align stakeholders on definitions, model the data, and ship the dashboards your leadership will review each week.
Agents that research, summarize, and report from your data and documents, with evaluations so you know they can be trusted.
Small, senior, hands-on
Brian Biggs, Principal. Founded Pelican after leading product at enterprise SaaS companies and starting his career in finance, including serving as finance lead through a $64M agency acquisition. B.S. Finance, San Diego State.
Our team has worked with marketing, finance, sales, and BI teams in technology, education, media, and retail.